| 
A few years ago, one of Crescendo’s founders was on the brink
of buying a vacation home but was disenchanted with the idea of
being locked into one location, let alone dealing with the migraines
of maintenance. Meanwhile, another Crescendo founder contemplated
joining a destination club. While he was understandably enthralled
with the beautiful properties and exotic destinations – “This
is what my family deserves” – he realized the clubs
made little economic sense. Rather than purchasing one vacation
home or a membership in a club (with no security or upside), Crescendo’s
founders set out to develop a smarter, more equitable and secure
model. They engaged expert real estate and securities attorneys,
hired a world-class team of industry executives and spent countless
hours conceiving what is now known as Crescendo. Today Crescendo
is the world’s only private equity investment group that marries
the virtues of real estate ownership with the lifestyle benefits
of vacationing in first-class homes in the world’s premier
destinations.
|